Facebook prepares TikTok rival, calls it Instagram Reels



Facebook will launch Instagram Reels, its response to TikTok, in the United States and more than 50 other countries within weeks, according to sources familiar with the matter who were not authorized to speak publicly.

The global launch, believed to have been in the works for more than a year, comes as TikTok is facing litigation from Washington over handling user data and amid heightened tensions between the United States and China.


Like TikTok, Instagram Reels allows users to create and share 15-second video clips embedded in an extensive music catalog.

As with TikTok, users can also borrow and modulate audio from other people's videos. And, like TikTok, users can see that their clips go viral in a section called "Favorite Rotations" to the most favorite videos.