The Facebook platform creates "Stores" for pandemic traders


Facebook is accelerating the development of the commercial aspect of its platforms, meeting the need of small businesses to search for customers where they are, online.

The popular social network launched today a new tool, called "Facebook Stores", which allows firms to create a personalized and attractive showcase, highlight their products and history, as well as facilitate sales.

Businesses will only need to create a "store", the same for Facebook and Instagram and later for Messenger and WhatsApp.

This new product will be gradually made available over the next two months to 160 million or more companies already using the social network ecosystem.